It’s time to look at the beauty segment from a new point of view.
The story is to inspire brands, agencies and creatives with a new collection of products and packaging concept based on innovation and commitment.
Innovation in new uses through applications, techniques and finishes. Commitment to the environment through sustainable materials. Contributing to society by revising messages that build a fairer and more egalitarian coexistence.
It’s time to rethink your brand.
Once upon a time is a collection of different concepts inspired by classic tales that will make us rethink about their messages and propose more current approaches. A Supperstudio concept for Avery Dennison.
I’ll huff and I’ll puff until your prejudice crumbles. There is no single lifestyle or
perspective. It’s time you start respecting and stop judging others, as they can live by their own rules. It’s time you accept the new morals.
Labeling materials:
Avery Dennison Fasson® Velvet 230 White
Avery Dennison Fasson® Velvet 230 Black
Print methods:
Box label 1: Digital, hot foil, embossing
Box label 2: Digital, hot foil, embossing
Box label 3: Digital, hot foil, embossing
Box sealing label: Digital, hot foil, embossing
Stamping:
KURZ Colorit® Trans 812, V 911 N, MTS 362
KURZ Luxor® Alufin® GIO-NB Silver Matt, MTH 428 Stamping tools by Hinderer + Muhlich GmbH & Co. KG
Printing tool:
Multilevel embossing dies by H+M
Bottle:
Estal Bubble Tote 100 ml, Bubble Bandeau 100 ml, Bubble Cloche 100 ml
Closure:
Estudios Durero Full color 3D
Printers:
EGISA (Box)
Etiquel (Labels)
Photography:
Paco Arará
Illustration:
Josep Ramón Domingo
There is not battle where the power of love isn’t invincible. Finding you can change. Learning you were wrong.
Love always wins.
Labeling material:
Avery Dennison Fasson® Naturel Touch Craft FSC®
Print methods:
Box label: Flexo, hot foil, embossing
Bottle front label: Flexo, hot foil, debossing,
embossing
Closure label: Flexo, hot foil, embossing
Stamping:
KURZ Luxor® MTH 307, MTH 107139, MTH 390, MTS 107470 N, MTS 107464
Stamping tools by Hinderer + Mühlich GmbH & Co. KG
Bottle:
Estal Pharma 500ml
Closure:
Amorim Top Series customized wooden capsule with laser engraving and natural cork
Printers:
EGISA (Box)
Etinsa (Labels)
Photography:
Paco Arará
Kindness, empathy, sincerity, and love are the values that define true beauty. You will find it if you look inside yourself. Real beauty lies beyond a mirror’s reflection.
Labeling material:
Avery Dennison Fasson® PET 100 Bright Top
Print methods:
Box label 1: Hot Foil, thermochromatic ink
Box label 2: Hot Foil
Stamping:
KURZ Luxor® MTS 362
KURZ Alufin® MTS 150
Stamping tools by Hinderer + Mühlich GmbH & Co. KG
Bottle:
Estal DA Tramo 100 ml
Closure:
Amorim Top Series customized polyester resin stopper with a transparent finish
Printers:
Etinsa (Labels)
EGISA (Box)
Photography:
Paco Arará
Honesty can take you far. Don’t let TikTok and Instagram trends lead your way. Let your conscience guide you to change the ending of the story. Be honest with yourself. Be who you really are.
Labeling materials:
Avery Dennison Fasson® Velvet Violet
Avery Dennison Fasson® rCrush Citrus FSC®
Print methods:
Box label: Hot foil, debossing
Top label: Hot foil, debossing
Stamping:
KURZ Luxor® MTH 385, MTH 396, Laser Seamless 385-XL
Stamping tools by Hinderer + Mühlich GmbH & Co. KG
Bottle:
Estal DA Upper 300 ml
Closure:
Amorim Top Series Aglomerated cork stopper
Printers:
EGISA (Box)
Etiquel (Labels)
Photography:
Paco Arará
Illustration:
David de Ramón
2012 marked the beginning of the body positivity movement. Its main objective is to promote acceptance of all bodies, regardless of size, shape, or gender. It’s time to end social prejudices and raise awareness about mental health. Being pretty is an attitude.
Labeling materials:
Avery Dennison Fasson® rNoble Blanc FSC®
Avery Dennison Fasson® Soft Touch Black FSC®
Print methods:
Box label: Offset, hot foil, embossing
Bottle label: Offset, hot foil, embossing
Stamping:
KURZ Luxor® MTS 360, MTS 314, MTS 139, MTS 362
Stamping tools by Hinderer + Mühlich GmbH & Co. KG
Bottle:
Estal DA Allure Dropper 30 ml
Closure:
Amorim Top Series customized polyester resin screw cap with laser engraving and red resin inlay
Box material:
Favini Dolce Vita White 320g
Printers:
Etinsa (Labels)
EGISA (Box)
Photography:
Paco Arará
In this day and age, you decide when you get home. At twelve o’clock, you marry the night. Tonight you make your own decisions.
Avery Dennison Fasson® High Gloss Wine FSC®
Avery Dennison Fasson® Matt Wine Black FSC®
Print methods:
Box label: Digital, hot foil, embossing
Top label: Digital, hot foil
Stamping:
Kurz Luxor® MTS 362
Kurz Colorit® 960
Stamping tools by Hinderer + Mühlich GmbH & Co. KG
Jar:
Estal Easy Jar 50 ml
Closure:
Amorin Top Series Aluminium with natural and black matt paint finishing
Box material:
Favini Bindakote folding board 325g
Printers:
Etinsa (Labels)
EGISA (Box)
Photography:
Paco Arará
Your age is neither a defining characteristic nor a barrier to living a fulfilling life. It’s time to live without any complexes. You decide if you want to be fierce and charming.
Avery Dennison Fasson® Cane Fiber Paper White
Print methods:
Box label: Offset, hot foil, embossing
Bottle front label: Offset, hot foil, embossing
Stamping:
KURZ Luxor® MTS 426, MTS 427, MTS 428, MTS 349
Stamping tools by Hinderer + Mühlich GmbH & Co. KG
Bottle:
Estal Magister 100 ml
Closure:
Amorim Top Series customized wooden overcap with dark brown varnish and laser engraving
Box material:
Favini Dolce Vita White 320g
Printers:
Etinsa (Labels)
EGISA (Box)
Photography:
Paco Arará
Ilustration:
Óscar Llorens
